We are a bunch of likeminded individuals’ thinkers, writers, bloggers, researchers, analyst and above all humans, who are striving passionately for a positive and prosperous, CHANGE in Pakistan particularly and in region generally.
A change
Which gives hope, empowers people, educate people about their rights & rights of others, which gives confidence to live as a respectable citizen of the country and responsible citizen of the world.
We believe as humans, as citizens of the world, no matter which religion, sect, and community we belong to we can co-exist by championing the cause of neglected segments of the society and bringing them in the mainstream.
And this led to the birth of R.E.D!
What We Do
Vision
R.E.D International envisages an educated, diverse and peaceful world.
Mission
To build individual/Institutional capacity to empower them to serve better.
Values
Since R.E.D is founded on the philosophy of continuous improvement, respect, integrity, appreciating diversity & sustainability, it also serves as our driving principles.Read more ...
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle
We are striving for excellence in what we do and that is why our satisfaction is short lived. We search, research and deliver and the cycle goes on.
Respect
We respect the needs, values, ideas, traditions and culture of our team, partners, stakeholder and community at large and build relationships on the principle of trust and mutual benefit.
We demonstrate respect by being involved with the locals, by being sensitive to their socio economic realities.
We treat our team members and partners fairly and honestly.
Sustainability
Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime. (Chinese proverb)
We believe in sustainable interventions whose impact last long. We not only seek sustainability for ourselves but for our people. We work with them to empower them.
Integrity
We do what we say! We deliver what we commit!
Appreciating Diversity
"I disapprove of what you say, but I will defend to the death your right to say it" (Voltaire)
At R.E.D we believe in appreciating differences just like we appreciate various flowers in a bouquet
As they broaden our horizon
Make us see things from a different lens
We appreciate the experiences, opinions, values, our team, our partners and the communities we serve to deliver our mission and vision.
We recruit & retain staff on the above principles.
Team
Bismah Baig Mirza
Executive Director
Abid Hussain
Director Programs & Operations
Ramsha Ashraf
Senior Program Manager
Saima Zeb
Senior M&E Manager
Sajid Hussain
Admin & HR Manager
Rabia Gull
Finance Manager
Zunaira Mustaqeem
Social Media Manager
Advisors
Nusrat Mirza
Media Development & Strategic Affairs
Shahida Kazi
Expert Education & Women Empowerment
Dr. Sohail Amjad
Expert M & E System & Designs
Mariana Davila
International Expert, Result Based M&E
Contact Us
Bismah Baig Mirza
Executive Director.
Bismah is an Executive Director of RED International. After completing her masters in Business
administration from Institute of Business Management she has been associated with training. She has
diverse experience in the field of training and development. She served on various post from Project
coordinator to Project Manager. She has also been a lecturer and taught courses related to Media and
Management.
In her ventures pertaining to capacity building, she worked with IoBM where she was engaged in Not for
Profit Management Courses and trained employees on Project Management, Monitoring and
Evaluation, Proposal Writing, Financial Management, Human Resource Management, Procurement and
Leadership.
Bismah provided consultation as USAID Sub National Consultant and developed Performance Evaluation
Plan for implementing partner organizations of USAID in AJK.
As a Manager Human Resources at TLP Corp, Bismah did Training Need Assessments, Budgeting,
Identification of Internal Resources, Post Evaluations and Knowledge Management.
Training and teaching, for Bismah is the best way to bring an observable change in ones behavior and
thereby in community. Her proclivity towards training and teaching endorses her visionary leadership
and her yearning for true development in letter and spirit.
Abid Hussain
Director Programs & Operations.
Abid Hussain is Director Programs and Operations at RED International. He is an energetic social entrepreneur with a practical experience of over six years in development sector scoping various projects and interventions. Abid is one of the founding members of Shaoor The Society. After he was awarded with MBA in 2013 from Mohammad Ali Jinnah University, Islamabad, he started contributing to educational awareness, peace-building, voice and accountability and community development initiatives. In order for bringing social change he worked in the projects and initiatives sanctioned by International donors like USAID, US Embassy and Canada Fund for Local Initiatives in Pakistan. Abid took part in disaster relief activities across the country as volunteer for helping the effectees. In his humanitarian assistance activities, he participated in programs initiated International Catholic Migration Commission and Oxfam-GB.
Abid has travelled extensively in far flung and restive areas to work with local community, including youth, women and minorities. He was primarily engaged with youth in varsities and seminaries across Pakistan. He closely worked with youth based organisations like Organization for Youth and Development (OYD), Peshawar Youth Organization (PYO), Pakistan Youth Alliance (PYA), Institute of Transformational Leadership (ITL). He effectively pulled off projects, showed astute financial management skills and guided youth he worked with. He is involved in counter violent extremism to deradicalize the factions by training, exposure and narrative building. In addition to that, he is engaged with Pakistan Federal Union of Journalists in a project approbated by USAID. Abid takes pleasure in development and community engagement activities.
Ramsha Ashraf
Senior Program Manager
Ramsha Ashraf is a Senior Program Manager at RED International. She did her M.PHIL from Government College University, Lahore and Master in English Literature from Kinnaird College for Women Lahore. Ramsha has been an educationist for about seven years. Most of her activities as an educationist have been related to teaching. She however, has also developed curriculum for International Baccalaureate. She taught and developed curriculum at prestigious ROOTS International Millenium, Islamabad. She is also an associated with Foundation University Rawalpindi Campus where she teaches courses, develops art curricula and produces visual media.
Ramsha as a development practitioner has worked as Project coordinator for Thalassemia Pakistan where she generated foreign funds, mobilized masses and organized awareness seminars, walks and lectures. She is a strong proponent of human freedom and social justice. She keeps social-feminism as her socio-political doctrine. She is also working as an organizer for Rawalpindi/Islamabad Unit of Women Democratic Front.
Ramsha Ashraf had a distinction of receiving an honorary fellowship in writing, as a Fall Resident of International Writing Program 2017, at the University of IOWA. She had also participated in an art based residency at the city of Asylum as a writer in residence. She has a passion for writing and has a collection of poetry in a book named Enmeshed published in 2015. She also manages a blog with the name Escritura415 where she perpetually posts her literary work. She also contributes to literary magazines. She keenly collaborates with different literary organizations and recently she had taken an independent initiative titled as Sukhan Braey Aman (Arts for Peace) in order to promote different forms of art and literature.
Saima Zeb
Senior M&E Manager.
Ms. Saima Zeb is an experienced development sector professional. She has over 16 years of experience in training design and delivery, monitoring & evaluation Women Empowerment, Entrepreneurship, and livelihood. She has led projects of Gender-based Violence, human rights and Access to Justice Management and Implementation of field research and the list goes on. She has worked with several donor agencies such as USAID, UNDP across Pakistan. Saima has many feathers under her cap, she has done her MPHIL in Public Policy from Rippah University, she is a MSc in Sociology & Gender & Women Studies and holds an Masters in Business Administration from University of Lahore.
Saima is well versed in English, Urdu, Sindhi, Punjabi, and Saraek and offers Result Based Consulting Services.
Sajid Hussain
Admin & HR Manager.
Sajid Hussain is working as Human resource and Admin manager at RED International. His experience spans over five years. He worked as Assistant Quality Manager North at United Bank Limited. As a quality manager he visited and observed all the branches of north of Pakistan that make around five hundred branches. He undertook the responsibility to keep a check on the smooth and qualitative service and ensured that no anomaly or glitch impedes better service delivery.
As a part of his social and developmental activities, he has been associated with an NGO Shaoor foundation for education and awareness. He served there as Administration Manager. He carved and carried out administrative policies and procedures. He managed projects like Pakiography and Iftaar Esaar. In addition to that, he built up a team of volunteers for community based activities.
Sajid in his leisure times, likes poetry, travelling and seeks adventure. He frequents to the Northern parts of Pakistan to enjoying lush greenery of gigantic mountains.
Rabia Gull
Finance Manager.
Rabia Gull is currently working as a finance manager at RED International. Through her professional career she excelled by sheer hardwork and commitment. After completing her Masters in Business Administration with the distinction of a gold medal, she joined prestigious Attock Refinery Limited, a biggest oil refinery in the country. She served in the finance department where she honed her skills in budgeting and planning. She has also done analyses of Capital Structure, Financial Statements, closing stock of Oil Industry of Pakistan, KSE 100 Index and interpretated different financial ratios of the company. During her tenure of 4 years in ARL she received appreciation from the high ups because of her exceptional performance and utter professonalism.
Gull, as a part of her pro-bono activities, is involved in helping down-troddens. Her personality is ingrained with an urge to help under-privileged and this moved her to serve humanity without tending personal benefits. She has been a part of SOS Children Village, Karwan Development and Saba Trust, where she has not only taken part in budgeting process but also served in field.
Gull in her spare time likes to read books and she also has a knack for writing poetry. Her inclination towards literature exhibits her tender nature that keeps her moving for social good.
Zunaira Mustaqeem
Social Media Manager.
Zunaira Mustaqeem works as social media person and web designer at RED International. She is an expert in Digital campaigning and graphic designing. She has been a brilliant student throughout her academic career. She won Bronze Medal in Media Studies from Fatima Jinnah Women University and Gold Medal in Mass Communication from National University of Sciences and Technology.
Zunaira worked with Shaoor Foundation for Education and Awareness in its digital marketing strand where she worked in Visual Conceptualization and handled social media. She has also worked as Media Analyst where she developed and executed digital media campaigns. She managed comment marketing and made a use of organic posts. She provided management with the post-campaign recommendations for decision making in order to improve future outreach. She has also trained more than twenty digital media resources.
Zunaira has certifications in SMstudy (VMEdu), MS Word and MS Powerpoint. She has a hands on expertise in Hootsuite, Photoshop, MS Office, Premier, Video Scribe, After Effects, Trello/Asana, Slack and Telegram.
Zunaira has distinctly planned, executed and reported more than five hundred digital media campaigns. She designs not only as a part of her profession but she also enjoys it as a hobby.
Dr. Sohail Amjad
A medical doctor and senior public health specialist with 32 years of public health and development sector experience. This experience extensively involved national health policy, health services planning, implementation, and monitoring & evaluation. As a Result-based Monitoring and Evaluation practitioner, Dr. Amjad has very good understanding of research methodologies with high level of skills in qualitative and quantitative research methods used in community based research and result based monitoring and evaluation of national and sectoral level program.
Dr. Amjad has excellent analytical, managerial, organizational and communication skills with extensive national and international experience in programme and project development, survey design, implementation, management (result based management and monitoring and evaluation) of health and development sector information systems. He has extensive experience in social sector, clinical activities, public health system monitoring & evaluation and development of projects like livelihood, nutrition, social protection, child protection and education, GBV, women peace and security, and DRR programmes and WASH. Public health projects have included: Health Insurance Schemes, Adolescent health. Sexual and Reproductive Health, Maternal and Child Health, RH/FP, CDD, Expanded Program of Immunization, Tuberculosis, ARI, Nutrition assessment and surveys, Medical equipment, Polio and PHC, epidemiology of communicable and tropical diseases, and investigation of epidemics.
Health system projects and programmes have included: designing health information systems, Community based Health Insurance Schemes, Health Equity financing, Health facility assessment (SARA Survey) design and management. He has already designed and implemented endline evaluation of health and development sectors at national and regional levels. Furthermore, extensive expertise in survey and baseline study design, social research, health indicators; formulation, implementation and coordination of operational research projects; planning, implementation and evaluation of health programs; women peace and security, GBV and displaced populations, delivery of training effectively. Excellent proposal writing skills, PC I and experience in performance based project/programme design and management, training design and capacity building. Dr. Amjad has worked for Donors in Pakistan like, USAID, World Bank, WHO/EMRO, UN Agencies, JICA, INGOs and DFID, in addition to private and public sectors.
Fluency in a number of native languages: Punjabi mother tongue; full fluency in English, Urdu and Hindko. He is happy to work as individual consultant, lead or member of a team. Good knowledge of SPSS, Epi-info, MS Excel, MS Office and Netscape.
Mariana Davila
Mariana Davila is an international development professional with experience in Performance management (PM), Monitoring and Evaluation (M&E), Project Management, and Business Development. In her current role as an Associate at Social Impact, Ms. Davila provides targeted technical and management support through all stages of international development programming in multiple countries around the globe. Ms. Davila is well versed in U.S. Government PM and M&E policies and guidance. She has leverage this knowledge by designing, managing and conducting PM and M&E trainings for U.S. Department of State (DoS) and U.S. Agency for International Development (USAID) staff as well as for their grantees in different countries. In Pakistan, she spearheaded the development of a M&E workbook for the Public Affairs Section (PAS) of the U.S. Embassy in Islamabad which has been highly regarded with PAS requesting that all their grantees use the workbook as a template to submit their M&E plans. Ms. Davila has acted as an evaluation specialist, most recently playing part on the team that conducted a performance evaluation of the Fulbright Scholarship Program in Pakistan. The evaluation findings were key in securing funding for the 2017 Fulbright Scholars cohort. Ms. Davila has also contributed to developing M&E systems and tools for civil society organizations in Mexico. She has managed contracts totaling a value of over 5 million dollars for clients including DoS, USAID, and Columbia University’s Maliman School of Public Health. In her role in business development Ms. Davila managed or contributed to 26 winning proposals. Ms. Davila holds a Master’s Degree in Public Administration from Clark University, and is bilingual in English and Spanish.
Nusrat Mirza
Mr. Mirza is a one name to many professions. He is an engineer, writer, columnist, anchor, and analyst but in reality, he is a resilient, passionate and vibrant personality, who believes in utilizing every second of his time. He currently hosts a show, Such Baat on Such TV and has hosted more than 150 programs till date and has written more than 5000 articles in English and Urdu. He is an author of 17 books.
Shahida Kazi
Ms. Kazi is a woman of substance. She started her career in journalism from Dawn News and went on to become Senior News Editor at Pakistan Television Network (PTV). After proving her mettle in media industry, she shifted her focus to Academia. She has taught media courses to several universities and served as Head of the Department for Karachi University, Institute of Business Management (IoBM). She was Dean of Arts and Chairperson of Department of Media studies at Jinnah University for Women. She is currently teaching at Institute of Business Management (IoBM) as a visiting faculty. She advises the management their on curriculum development. She is author of several books.
